Donut King is a much loved brand of Retail Food Group (RFG), Australia’s largest multi brand retail food franchise operator.

RFG’s proven business models and support systems have been perfected over 25 years of operation, and the company has built an experienced and highly skilled support network to ensure the success of our franchise networks.

RFG commenced in 1989 as the owner and manager of approximately 50 Donut King and bb’s Café stores, RFG has now grown to 11 franchise systems, offering high quality products, innovative store designs and exceptional customer service, RFG’s franchise systems are some of the most successful in Australia

Who is RFG?

RFG is the owner, developer and manager of the Donut King, Brumby’s Bakery, Michel’s Patisserie, bb’s Café, Esquires, Gloria Jean’s Coffees, It’s A Grind, The Coffee Guy, Café2U, Pizza Capers Gourmet Kitchen and Crust Gourmet Pizza Bar franchise systems.

In addition, the Company is a significant wholesale coffee roaster supplying existing Brand Systems and third party accounts under the Di Bella Coffee, Evolution Coffee Roasters Group, Caffe Coffee, Roasting Australia and Maranatha LLC coffee brands.

A word from RFG CEO Franchise Andre Nell:

“On behalf of Retail Food Group, I would like to thank you for your interest in the Donut King franchise system.

RFG’s Brand Systems are market leaders, selling their quality products to millions of customers every year. We attribute this to the ongoing loyalty and dedication of our franchisees, who are passionate about quality food products, exceptional customer service and supporting their local communities.

Through our proven business philosophy of ‘strength in brands’, RFG nurtures this passion by offering franchisees expert training in a world class training facility, ongoing support and development opportunities including barista and coffee excellence training for team members, strong supply chain relationships and access to superior buying power.

A franchise with RFG provides not only a highly respected brand name, but the stability, expertise and support of a fully integrated multi-brand global franchisor.

With more than 25 years of proven experience in retail food franchising and a strong track record of success, there is no better time than now to become a member of the RFG family.”

Andre Nell, RFG CEO Franchise

Why Franchising?

Franchising offers business buyers the opportunity to be in business for themselves, but not by themselves.The benefits of being part of a franchise system are significant, with franchisees getting access to :

  • A competitive edge via use of an established well-known brand;
  • Established and proven business systems;
  • Sophisticated supply chain solutions;
  • Enhanced advertising frequency and marketing opportunity;
  • Greater brand awareness through the visibility of the brand; and
  • A broad range of products, services and training programs.

*Information contained within is subject to change at the sole discretion of the franchisor. Fees and charges are a guide only and may be subject to change.