Franchising with us is a sweet opportunity!

Since opening our first store in 1981, our giant pink beacon and the smell of fresh cinnamon donuts have been a magnet for the young and young at heart.


We now have 240 stores throughout every Australian state and territory - and we’re still growing. This is because we keep it simple and still offer the old favourites ...AND... we listen to what our people are asking for. We now also stock a wider range of snack options and some of the best tasting coffees around. This makes Donut King the perfect stop for the whole family.


Being part of a franchise system means you have full support of tried and tested existing systems together with guidance to help you get into your own business. We give you the tools to grow and run a robust business.


If you’re ready to...


Invest in the life & freedom you truly want


Be a part of a sweet brand that feels like a family AND


Make everyday MORE FUN...

Icon Dashboard 1

Established brand

Gain the competitive edge by entering the market with an established and iconic Australian brand!

Icon Dashboard 2


We guide you through all the key milestones to opening your first store and work with you every step of the way.

Icon Dashboard 3


We have a comprehensive training program to enrol you and your team in the key processes and procedures to effectively run your business.

Icon Dashboard 4

Buying power

We've done the hard work & setup. Ensure increased efficiency and productivity with suppliers to launch your business into the future!

Icon Dashboard 5

Streamlined processes

Have payroll, rostering, and HR all at your fingertips! We have streamlined your processes so you can spend more time doing what you love!

Icon Dashboard 6

We make business FUN!

More than just a Franchise - we are a culture dedicated to joy and igniting fun in the hearts of our franchisee's and customers.


Available Franchise Locations

A limited number of franchising opportunities are now available. Please register your interest.
We will be in touch to talk to you about getting started!


Yamanto, QLD

Logan Central, QLD

Caboolture, QLD

Capalaba Park, QLD

Forest Lakes, QLD

Queanbeyan, ACT

Alice Springs, NT

Gilles, SA

Taking the leap into Franchising with Donut King has been such a gift in my life. I had no previous Franchising experiencing and with their help I've been able to operate a thriving business over the last 6 years. This has supported me to grow personally and professionally, but it's helped me to create the security and stability I need to share more quality time with my partner and my kids!

- Janine

The Process

Once you've decided on selecting franchise, We are there to support you every step of the way through the application process.



You make your initial enquiry and discuss your needs with our Franchise Recruitment Executive who will conduct a phone interview and work towards finding a suitable site that meets your requirements.



You will be provided with a Franchisee Application for completion. A site specific budget estimate is offered. Having received this information, you are now able to consider finance options. RFG will then assess your application keeping in touch with you along the way.



This is your chance to meet the team and discover exactly what's involved in owning your own coffee house. From here we will discuss, review and assess the fit of the franchisee partnership.



Taking into account your application, interviews and our assessment, we now make a final decision on whether this franchise opportunity is for you and whether we go to the next step.



Now it's time to set up shop, provide you with a formal franchisee approval and send you off to complete a comprehensive training program to enrol you in the key processes and procedures to effectively run your business.



A time to celebrate! This is the day where your Donut King Franchise dream becomes a reality! We provide you with ongoing business support and you now have access to the broader franchisee community.

The first step to the lifestyle, freedom and financial security you want is a click away.


Be supported just like Pat & Jordan and welcomed into the Donut King Franchising Family.




years old


million+ freshly baked cinnamon donuts sold annually


The Donut King Franchise has changed my life. It/s such a great feeling waking up and wanting to go in store and share joy with my amazing team and customers. It's given me a sense of fulfilment and freedom in life that I didn't know was possible. So grateful to be a part of this colourful family!

- David

Frequently Asked Questions

Do I require any special experience?

No, although having business experience is always an advantage. We provide comprehensive training for all areas of your new store, which covers theory and practical training at the RFG Academy and in one of our operating stores, plus extensive Coffee (Barista) training.

What is the term of a franchise agreement?

New franchisees are ordinarily granted a five (5) year initial franchise term together with an option to renew for a further five (5) years. This may vary depending upon the term of the lease applicable to the site.

What is the total cost of acquiring and opening a Donut King franchise?

A new store can range in price from $280,000 to $380,000 + GST.

What does the total cost include?

It includes a fully fitted-out store and equipment, training, manuals and initial franchise fee but excludes a bank guarantee, working capital and GST.

What are the ongoing fees of the franchise?

A franchise service fee of 7% (plus GST) of your total gross sales is payable in connection with the Donut King franchise system. A marketing contribution equal to 3% (plus GST) of your total gross sales is also payable into an independently audited marketing fund. This fund is used to collectively promote increased customer awareness and provide each store with promotional material and ongoing marketing services to facilitate constant attraction of new customers, increased average dollar sales and the frequency of purchase.

How much profit will I make?

This depends largely on several factors such as the value of wages paid, cost of goods and other operating costs and generally how you operate your business. We have identified certain key performance indicators which are monitored in order to maximise your profitability.

Who selects the site?

Donut King will select the site and secure the lease. Ultimately, however, you must satisfy yourself as to the suitability of the premises.

What initial franchise fees are payable?

The services you will receive covers a wide range of management assistance and operational services, including:

  • $50,000 (plus GST) – initial franchise fee

The Franchisor’s Disclosure Document provides full details of all fees and costs in connection with the establishment of a Donut King franchise.

Do I need any other money to start?

It is recommended that you have money available to be used as working capital and as a minimum we would expect you to have $16,500. For example, this will cover costs such as accounting and legal fees, business and public liability insurance and your first day’s trading stock and packaging. You will also need to budget for accommodation and living away from home expenses while at our training academy in Queensland. For a more precise list of costs associated with the acquisition of the franchise, refer to the Franchisor’s Disclosure Document.

What services are included in return for the franchise and marketing fees?

The services you will receive cover a wide range of management assistance and operational services, including:

  • On-going operational training, tools and support
  • Marketing support including national advertising, public relations campaigns, media selection and national media placement
  • Stringent quality control standards
  • An area Manager to assist franchisees with all aspects of daily operations to ensure appropriate performance levels and quality standards.

The Franchisor’s Disclosure Document provides full details of all fees and costs in connection with the establishment of a Donut King franchise.

What is a bank guarantee?

This is essentially a bond you pay to the Landlord as security over the tenancy. This would be refunded to you by the Landlord at the end of your lease subject to meeting the terms and conditions of your agreement.

What is a Landlord contribution?

This is a financial rebate the Landlord will pay to you generally upon completion of your new store build.